http://brainpickings.disqus.com/enFri, 18 Apr 2008 13:10:01 -0000http://www.brainpickings.org/index.php/2008/04/11/b-sides-and-breakaways/#comment-8192227<p>True, true. I think it's a tell-tale sign of where culture is going, soon even "dinosaur" industries like medicine and traditional publishing will learn to play nice with social media. A handful will do it in smart ways because they're innovators and thought leaders. The rest will follow because they have no other choice -- this is what consumers demand, it's a matter of time until it's the norm.</p>Master BrainpickerFri, 18 Apr 2008 13:10:01 -0000http://www.brainpickings.org/index.php/2008/04/11/b-sides-and-breakaways/#comment-8192226<p>Ha, that Penguin thing is awesome. It's amazing how creatively "dinosaur" categories like paper books are using new media -- good for them. Kinda reminds me of that Dr. Jay website you had a couple of months ago. Good stuff.</p>gmailjunkieFri, 18 Apr 2008 12:59:05 -0000